TOBIAS BENJAMIN LEVER

YCN PLANNING

Art Fund’s goal was to sell their £5 student card in the most successful way possible to their target audience. This was an interesting challenge, I found that being a part of their target audience was both helpful in lots of ways but also difficult. It forced me to think deeply about what might be considered cliched and obvious and what might be a more dynamic and engaging campaign and what I could to ensure it worked successfully for its audience. 

Using Format