To begin with I was unsure as to which of the YCN briefs to opt for but after some consideration I found that Art Fund’s campaign suited me very well as I have a natural passion for viewing art physically in galleries and museums. The idea of creating a 360 campaign covering social media, print and video was very appealing to me and not something I have experienced the challenge of before. Art Fund supplied a document detailing their visual identity and how to work with their various assets. I found their existing sense of identity to be a helpful limitation in progressing my own ideas for the project. 

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