FINAL OUTCOME

To view my final outcome please follow links on my vimeo https://vimeo.com/tobiasbenjaminlever

#fmp

Shoot Day 02

This shoot took place at Chelsea, I booked out a room and created my own green screen set up using two large sheets on green cloth. I was really pleased with how successfully the set-up worked and I was excited to get going on the edit. 

More shots from the first day of filming, including the bath filled with orange squash for a scene in which Phundo is fully submerged in juice filmed from above.

Shoot Day 01

The first day of the shoot was on location in a house/studio in Walsall near Birmingham. We used the pool to get a variety of shots both above and below the water. 

Here are some of the images used in my Treatment to communicate my vision for the music video. The song has a very summery and positive feel to it and I wanted to video to reflect his very strongly with lots of bright imagery. As the track is called Tropicana and features lines about water juice I wanted the visual imagery to play on this by featuring Phundo the singer submerged in water. 

My personal practise is predominantly based around music videos of various kinds so I wanted to take the opportunity of my Final Major Project this year to create a music video, pushing my skills to create something that felt fresh and new to me. I have experience in making videos and now have a number of them under my belt but I felt this time could be well spent branching out into slightly new territory, experimenting with new techniques and pushing my craft in a new and interesting direction. 

Here are some screenshots of the work in the context of social media, I was keen early on that the work would be versatile enough to work in a range of formats including square 1080x1080 for Instagram and 1920x1080 for Instagram stories and Snapchat. I think this has worked very successfully. 

These are the stills from my third short film clip, I filmed each person against a green-screened wall and placed them in different gallery spaces to communicate the fact that every gallery has a different feel and style and therefore all of them are worth visiting. Again I gave the clip a very distinct colour palette based around yellow to give it a unique feeling. 

This clip again was based around the artwork itself. I gave this one a strong green look to make it distinctive and individual communicating the idea that everyone has their own tastes in art and that’s part of the joy of experiencing it. 

Here are the stills from the first of my three final films. This one is based on the floral photography that Krish is looking at at the start of the clip, The elements of the image appear to explode, immersing him entirely in the work itself. 

Here are some type cards from the Instagram story version of my final outcome as well as a design concept for the card itself. 

These are some still frames from the work of video maker Ruffmercy. His style was a major influence on my approach to this project and I wanted my final outcome to share a similar feel to his work. Inspired by his use of line work and colour combinations I began to explore how these would work in my films. 

My ideas have developed into a campaign titled ‘Step In’. It will be made up of a series a short film clips showing students stepping infant of different works of art and being transported into new inspiring spaces. I wanted to show in a concise form that viewing artwork can be an incredibly powerful experience. So to ensure that I could execute my outcome as I had imagined I created this rough trial piece in my room. This meant I could make sure it was technically possible but also allowed me to play with the timings and music to make sure it worked successfully before shooting the real thing. 

This is a visual I made to communicate one of my early ideas in response to Art Fund’s brief of selling their £5 art pass to students. What do students like more than their phones? so I thought why not present the art in galleries as though it were just another Instagram post for example. 

I presented this document that displays my initial responses to the brief, these quick ideas all respond to the brief in slightly different ways, at this stage in the project I want to keep many options open for further development so it was important to me that all of the ideas shown were kept quite free at this point. It may be the case that some of these ideas are combined to create my response to the brief. 

Art Fund’s goal was to sell their £5 student card in the most successful way possible to their target audience. This was an interesting challenge, I found that being a part of their target audience was both helpful in lots of ways but also difficult. It forced me to think deeply about what might be considered cliched and obvious and what might be a more dynamic and engaging campaign and what I could to ensure it worked successfully for its audience. 

To begin with I was unsure as to which of the YCN briefs to opt for but after some consideration I found that Art Fund’s campaign suited me very well as I have a natural passion for viewing art physically in galleries and museums. The idea of creating a 360 campaign covering social media, print and video was very appealing to me and not something I have experienced the challenge of before. Art Fund supplied a document detailing their visual identity and how to work with their various assets. I found their existing sense of identity to be a helpful limitation in progressing my own ideas for the project. 

I feel that I successfully communicated the values and subject of my magazine through the design choices I made. The industrial materials such as the foil tape, polyethene bags and paint marker work well with the DIY aesthetic that is very underground. Using newspaper club really added to this underground look and feel too.

I’m very happy with my final bold type outcome, it fits the exact aesthetic of what I was after. I’ve made a specimen poster and display poster you can look at.

Using my own handwriting I’ve produced experiments that play around with an industrial aesthetic, using paint markers and polyethene packaging bags. It adds a necessary edge to my magazine and bridges the gap between the titles and body text. The use of industrial materials can relate to the aesthetic of being rough and underground as it looks quite unfinished and naturally rugged with a lack of concern to look otherwise. Here are some experiments:

We’ve been briefed with the ‘Bold Type’ project, the main objective is to innovate and experiment through type design and I’m really looking forward to it. I was keen to explore the craft of type design and the emotive power and potential it has when used on its own. 

There has been a visible resurgence
of bespoke typography in recent years and I want to try my hand at to learn the details and intricacies of the craft. 

Having returned from a busy Christmas break of working on a handful of music videos for various musicians we got stuck straight in. I had been looking forward to the editorial project since last term when I first heard whispers of what it might involve. I have had very little experience in this area of graphic design communication and I am a huge fan of printed design. before returning back from the break I had a few very loose ideas I could base my editorial on. The first titled ‘Rework’ and second titled ‘Live’. ‘Rework’ was going to involve art and design that would be remixed and reworked by contemporary designers and re-presented to invite new ways of interpreting the works. The concept for ‘Live’ was inspired by a book I’d bought titled ‘Oh So Pretty - Punk In Print’. In this book a collector called Toby Mott displayed his vast collection of printed memorabilia from the punk movement of the 1970s. The simplicity of their presentation and the beautiful design of the leaflets and flyers themselves inspired me to work on something along the same lines. I wanted to translate this quality of music related imagery to the present day live music scene in London. I wanted to create a cheaply produced piece of print that visually displayed that particular month’s live events in London in a dynamic and exciting way. This would involve creating a unique poster for 1 event every day of the month, which would be a lot of work but I had a strong feeling that it would be worth it for the outcome.